- Pitch your session and inspire others during your 60 min session.
- More than 30 slots for open sessions facilitated by the participants.
- Learn from fellow experts by doing, not talking.
With over 30 open sessions the choice will be vast at the Service Experience Camp.
We have prepared a curated track with 6 open sessions proposed by our sponsors and partners: BCG Digital Ventures, aperto, Designit, Experience Fellow and Halogen.
How much f***ing software does service design need?
Service design is all about facilitating organizational change through co-creative workshops. In this one-hour session Kathi and Steini from More than Metrics are going to briefly introduce you to journey mapping software and facilitate a co-creative session on the question how software can support a design process.
#journeymapping #software #cocreation
As designers we all know what it means to create services around apps, graphics or websites, but what does it take to create real impact? What does impact mean? This session will shed light on how we design in an impactful way. We will discuss personal and professional goals, we will ideate, dream and discuss - and leave the session with an action plan for an impactful 2017.
Design for critical situations
Critical situations require a different kind of designer. How can we design to keep the human in the loop? HALOGEN is sharing how they work with design for critical situations, from oil rig control rooms and ship bridges to health care and medical devices.
#criticaldesign #humanfactors #manmachineinteraction
Service Design and Change in Corporate Contexts
The value of Service Design has been recognized by major companies: Large, previously non-design and non-digital organizations are struggling to integrate Design culturally and methodically to come up with successful digital innovation processes. Klaus from Aperto and Carlo from IBM iX would like to share IBMs own efforts to implement a design program, talk about the methodology IBM has developed to help large organisations transform to be more design driven and also talk about the challenges these projects have.
#scaling #designthinking #innovation #challenges
Proposals for 2016’s sessions
Every participant can pitch. Even at the day of the event.
This is a list of sessions that have been pitched so far.
Practical Service Clinic, Unstick my project
Everybody has been stuck in a project as designer, client or even in personal life. Stuck moments might circle around a task that seems too big to start or takes forever, a stakeholder who acts in controlling ways or does not take decisions, the scope keeps growing, services don't get built to vision… you get the idea. As a remedy for these situations Red Badger is prototyping a Clinic format and we are keen to run it with you and get your feedback. First step is to realise you are stuck. We are curious to hear your Stuck Stories and understand the contexts. Deeply rooted in design lies the belief that we can create change and learning is always possible. We just need to (know where to) start. We want to invite you to participate in both ways. Share your Stuck Stories in a safe space and challenge your problem-solving and facilitation skills by helping others in the session.
#unstick #practical #facilitation #cross-discipline
Banking: Design Included?
Just in case you missed it, the banking industry is being disrupted at the moment. It’s maybe a good time to discover one of the most hated industry with an open mind: you’ll see what are the core jobs of banking in user’s life, how the industry is going to structured ,…, and my take on the current developments. Finally let's discuss together future challenges and ethics in the banking industry.
#fintech #ethics #strategicdesign #talk & discussion
From customer journeys to mapping value creation
"Once upon a time there was a frustrated service designer that wanted to have a more strategic impact in the corporate environment. As he was not satisfied with various customer journeys formats, he decided to build a more holistic map of value creation in organisations, now called Business Design Canvas. You’ll get an input of the benefits, approach and framework and let’s discuss in which situations designers will be listened by management to execute strategic changes."
#framework #StrategicDesign #ValueCreation #talk & discussion
What does your job title really mean?
Some professionals have an easy time describing who they are and what they do: they just have to state their core hard skill and everyone will get it. That is hardly ever the case for service designers! Most of us have a different mix of soft and hard skills that is difficult to communicate and to explain, and even if two designer profiles are similar, they might play very different roles in different working contexts... This has an impact on our professional life, especially since buzzwords like ‘design thinking’ and ‘creative workshop’ risk to turn us in to business entertainers. How do we get people to really understand our expertise and make the most out of it? In this session we'll identify different ways to describe our skills, and we'll then put them into practice by prototyping together our new business cards.
Of Warlords, Kings and Hippies
How would a modern day business be run by Tutanchamun? In this session we will try management styles from different centuries: how would the Ötzi have handled corporate politics? How would a Zen master behave in a salary negotiation? We will take a look at the evolution of our organizations and what is to come next. A business simulation that involves acting.
#FutureOfWork #Beyondagile #Playfulness
Design & Prepare your Open Session in 1 hour
We will teach you how to design & prepare your Open Session for the Service Experience Camp in one hour! You only have a vague idea about a topic, but you're not really sure how to run your session? Together with us you will develop your topic into an exciting session that will intrigue potential participants. You don't have a topic in mind, but would like to learn about Workshop Design and apply your knowledge? You are very welcome in our session, where you can team up with other participants who bring a topic and co-create a Open Session together with them. Our session is very hands on: in the 1st step we will explain a tool and in the 2nd step you will apply it to design & prepeare your session. At the end of our Open Session, you know how to run your session and will be ready to pitch at the second day of the Service Experience Camp.
#sxc16 #workshopdesign #learningexperience #eventexperiencedesign
Hospitals are f*cked, only designers can save them
In a typical American hospital, there are at least 15 distinct touchpoints on the day of a patient's visit before the main activity (an appointment with a doctor, for example) begins. You know who designed those touchpoints? Nobody. Of course patients are stressed out! People who come to hospitals seeking care can be made worse by experiences that lack intentionality. They can also be made better by well-designed experiences. Join this session to hear true stories from experience designer Frankie Abralind's work at Sibley Memorial Hospital in Washington, D.C., home of the first hospital-based dedicated innovation center in the U.S
Mantras of new luxury
In its latin translation luxury means “light” or “brightness” – rephrased BLING, correct? Sure most of us immediately think of expensive cars and jewelry, but the term ‘luxury’ is actually not easy to define. One man’s luxury is another’s banality, it is an elusive term that has many definitions and is generally located between desire and fulfillment. In our session we want to think about how something achieve the position of luxury and create services that satisfy a demand for luxury today in all its facets!
Playmobil meets smart mobility
Transportation is all about on-demand services and mobility points are popping up in new and unexpected ways. How can we design the new services in mobility as a service? In an hour we will map out a new service, test it with Playmobil roleplay, fail, iterate and improve.
#maas #transportondemand #smartcity
Servicedesign B2B projects - what are the sales pitch, growth hacks and dont's?
There is a great potential for value creation applying service design to the B2B sector. Most of service design literature and references are from either B2C or public sector. How can we win the projects where where we get to redesign the value flow for B2B companies?
#servicedesignB2B #designsales #growthhackingB2B
Ingjerd Straand & Phuong Nguyen
Life without work: Designing our future when robots take over
From dystopia to utopia: What is the future of work and leisure in the post-labour economy? How can we avoid chaos if, or when, humans become obsolete? Can we as designers design our future? A better and more sustainable life, yes, but in leisure when work is done by machines? Or should we design new kinds of jobs to keep ourselves busy? We invite you to join in a roundtable discussion & mapping workshop where we discuss and draw our future.
#futurework #futurelife #robots
Transforming public services successfully
Public services are rarely great – anywhere in Europe, anywhere in the world. Often they don’t do what citizens expect them to do. Or they do it a tedious way, so they become a burden for anyone who has to use them.
How can we change that? What does it take to make public services significantly better? Who needs to be involved in the redesign of a service? How do the people responsible for the delivery of the service need to be set up to run it smoothly?
This open session is going to be a fishbowl discussion. It will bring together leading public servants, academic researchers, public sector consultants and service designers working in governments. It seeks to not only discuss great examples but find universal principles that lead to great public service experiences for citizens.
Data & Services
To design effective user-focused services, we need to use data. We need to understand how people are using the service, what works for them and what doesn’t. There can be no service without data.
But as designers, we have to focus on user needs. That means we need to address users’ data needs as well as their service needs. We must design good services based on good data that don’t infringe on people’s privacy. This means we have to look at questions like: what data is my service collecting? How and when is this data being used? Who has access to this data and who owns it? And how do we keep it secure?
As service designers working with data on a daily basis, we want to raise awareness of the value of data to services. And we want to discuss fundamental questions around what happens to that data.
Technology Infrastructure for Offender Rehabilitation
Can our society afford to bring reoffending down from the current rates of 70%?
If this is to happen, we need to make all the necessary help easily accessible to social advisors, and more importantly, to empower convicted offenders to grow the determination to become successful members of society. Attitudes towards offender reintegration are changing, but if every life matters, we need to make sure that people that often lack literacy, means to earn a living, or even the belief in the existence of a fair society, have tangible and accessible opportunities to become proud family members, neighbours or work colleagues.
In this session I will introduce participants to the problems of working with the outcasts of society and we will have a brainstorming about the innovation of ideas that needs to happen to make offender reintegration possible at a cost that societies are willing to pay.
#learningsupport #offenderreintegration #prisonbreak
Visual is a language, that you know really well but you haven’t been practicing enough. Services are intangible, a service designer must source himself with several tools of expression. And Storyboard is a valuable one.Usually underestimated, comics are a really powerful way to convey stories. The combination of sequenced pictures with the right headline can support the easy understanding (and buy-in) of a fresh concept.In this open session Mauro will breakdown the elements of a storyboard. We will get to know the principles and best practices to craft a quick win storyboard for new concepts.
A Smile in the Mind
Ruby slippers, the Delorean, a pink bar of soap; these items are powerful pieces of cultural vocabulary, metaphors which remind us immediately of the movie they're from. However, when conveying information in services (including poster design), messages are usually painfully straightforward, robbing users/audiences of the potential "Ding!" of excitement when a visual metaphor shifts from image into meaning. In this workshop, come along with Quinn (:D) as she applies her experience designing posters in the film industry and her general enthusiasm for pictorial puns to consider the equivalent role of visual metaphors in service experiences.
The Pokeball to catch young talents
There are a lot of young and talented designers out there who collect work experience very early. „Work hard, play hard“ became the slogan of a whole generation which tends to change jobs and companies quickly to get promoted easier. Within the talent crisis we have in tech it’s hard to maintain their motivation and their will to stay with a company for several years. In this session we will discuss the different types of young professionals and environments and come up with strategies and guidelines to better attract and retain talents.